Bombay Sapphire Experiential Marketing - Own Their Time
Together with Community, we developed a concept where Bombay Sapphire becomes the de facto best part of every day. In addition to the concepts you will see, I also strategized and one-voiced the content. Have a look.
Client: Community
Project: Bombay Sapphire Experiential
Target: Mixology Crowd, Fashionistas, Glitterati
Insight: Own their time. The time where they leave the day behind. The time where they kick back with friends, colleagues and even strangers. Happens more than you think.
Challenge: Increase share of throat and make Bombay Sapphire the de facto best part of cocktail hour.
Concept: Own Their Time
Solution: Bombay Time. It happens between 5pm and 7pm. A by-invitation-only bespoke experience where you leave it all behind to be catered to by the Ladies of Bombay.