InsuranceHunter.ca - CRM Launch
In this campaign we cycle through all the brand pillars to launch Insurance Hunter in Canada - a clear choice for home, auto and travel insurance. Finally, Canadians can save a bundle on insurance. Geo-targeted for relevance.
Target: Canadian consumers looking for a new choice in Insurance.
Insight: The visual expression of hunting is too literal for the Canadian market. Challenge: Position Insurance Hunter in a way that resonates with consumers across Canada.
Solution: Rebrand Insurance Hunter so that it more clearly resonates with Canadian consumers. Geo-target messaging so that it resonates locally.