John Frieda® - CRM Beauty
John Frieda® takes hair care to the next level. In these print and email campaigns, the brand seeks to connect with the hair involved and hair obsessed consumers looking for their next beauty solution.
Styling tips puts ‘the in look’, within reach. Cover wrap creative as seen in Hello Magazine.
Alain Larivée, super coiffeur, shares his styling secrets, adding gravitas to the John Frieda® brand story. As seen in various beauty magazines.
To launch Precision Foam Colour, we reached out to a select few brand ambassadors for their thoughts. We then blanketed beauty magazines with their testimonials.
We leverage Alain Larivée in this Q&A to answer commonly asked questions for our hair obsessed and hair involved. As seen in Better Living Magazine.
Gatefold creative as seen in various beauty magazines.
Target: Hair obsessed and hair involved.
Insight: Hair obsessed and hair involved women want simple on-trend hair ideas with head turning impact.
Concept: John Frieda® Hair Care
Challenge: New product announcements, product trial (Precision Foam Colour), building loyalty database.
Solution: The John Frieda® Hair Care club offers all members exclusive product offers such as free trial, complimentary samples, newsletters packed with on-trend tips and styling techniques, personalized hair profile, and advice from beauty experts such as Alain Larivée.