Weight Watchers - e-CRM
The Weight Watchers brand is about empowerment and achievement. Recognizing the struggle and rewarding the effort. In this campaign, Weight Watchers reaches out to their existing database to ask for stories of triumph, stick-with-itness, and so much more.
Target: Weight Watchers Members
Insight: People love to share their personal experiences - especially if they believe their story can help someone else.
Concept: Success Stories
Challenge: Weight Watchers was seeing a dip in membership as well as a drop off in participation.
Solution: Give members the opportunity to tell their personal story for a chance to be featured on the website.