Timothy’s Coffee Integrated e-CRM Campaign
Timothy’s Coffee is a premium coffee experience under the umbrella of The Green Mountain Coffee Company. This e-CRM experience was created to recognize and reward their dedicated coffee lovers with special perks.
Target: Coffee lovers
Insight: Timothy’s customers are happy to pay a premium for a ‘premium’ coffee experience.
Challenge: Build on existing momentum in the marketplace. Gain share of throat.
Concept: Around the world in 80 cups
Solution: Leverage the Around the world in 80 cups brand positioning to deliver a truly unique café experience to our coffee adventurers. The website is a virtual tour of the world’s most exotic coffee destinations and gives our Timothy’s coffee connoisseurs a taste of what’s in store for them. The email communications are designed to engage our customers with exclusive content, promotions and contests.