MSN - MSN World Tour - B2B+B2C
MSN World Tour was launched to increase support for the MSN Desktop Search Tool as a viable alternative to GOOGLE Search. The campaign was so successful it was eventually rolled out globally.
Business Experience - Direct Mail + Microsite
Consumer Experience - Microsite
Target: Business, Consumers
Insight: We want it all. We want it now. We want it to be relevant.
Challenge: To increase support for the launch of MSN Desktop Search Tool and leverage it as a viable alternative to GOOGLE Search.
Concept: MSN World Tour
Solution: MSN World Tour is an online trivia game that simulates the lightning-fast and relevant search functionality that has been built into the new MSN Desktop Search Tool. The site is 160 pages deep and takes users on a journey around the world. The user must sign up which enables MSN to pre-qualify them in the database. While seeing the functionality come to life, the user charges on from one trivia question to another with the ultimate goal of winning a trip for two to a mystery destination. In addition to the grand prize valued at more than $15,000, users have the opportunity to win weekly prizes including cash, luggage, electronics and more.