Target: Consumers

Insight: The Normal Brand is new to the digital retail marketplace. With no brick & mortar presence, Normal Brand must speak to those looking for a high quality product at a reasonable price, just in time for the holiday gift giving season.

Challenge: No brand voice. No brand identity. Position Normal Brand as the obvious choice for gift giving this holiday season.

Solution: We created a brand voice and identity for Normal Brand. This catalogue allowed shoppers to flip through the many styles and options available for holiday gift-giving. Plus, order through their digital space to arrive just in time for the holidays.