CIBC Aerogold® Visa™ - B2C & B2B - Retention / Announcement
These mailings were crafted for both existing consumer and business credit card holders to announce changes that were being made to their CIBC Aerogold® Visa™ - namely that their Aerogold points would not be affected.
CIBC WOOD GUNDY - CONSUMER COMMUNICATION
CIBC General Cardmember Communication
CIBC Aerogold® Cardmember Business Communication
Target: Existing Consumer and Business Cardholders
Insight: Be transparent with cardmembers and create excitement about the new card enhancements coming their way.
Challenge: Prevent attrition by appealing to cardmember loyalty and turning the change of cardmember benefits into a good news story.
Solution: Assure valued cardholders that the new enhancements make their travel benefits better than ever so why not use the new card and get rewarded faster than ever?