COPD - GSK Unbranded E-CRM

Pharmaceutical writing is a passion. This is an example of unbranded email communications from GSK (GlaxoSmithKline) to patients with COPD wanting to learn more about their chronic illness. Topics range from how to talk to their doctor about the disease, questions to ask, lifestyle choices, support and much more. There are six communications in all. Working on this project was a breath of fresh air.

Target: COPD patients & caregivers

Insight: COPD patients feel a lot of guilt. “I’ve done this to myself.” They also feel a sense of embarrassment and confusion.

Challenge: Relieve the embarrassment or guilt they may be feeling and focus on the education piece. The more you know, the more you know.

Solution: Provide tips and support to patients and caregivers so that they can take back control and live a better life.

EmailATalkToYourDoctor.jpg

Program members enjoy customized content such as tips for talking to a doctor, why they should listen to their symptoms, ways to stay on track with treatment and more.

EmailB Exercise copy.jpg

Mild or low impact exercise, better sleep, the benefits of quitting smoking - this email highlights strategies for symptom management.

Email C Healthy Habits.jpg

From tips on healthy eating, ideas to get the conversation started with their doctor, and tips to quit smoking - patients learn all about it right here.

Email D Self Talk.jpg

Flexible vs. inflexible thinking, ways to stay on track with treatment, conversation starters with a doctor - just some of what is covered to help with managing COPD.

Email E Balanced Lifestyle.jpg

From the power of positive thinking, making a COPD plan, dealing with the progression of illness - it’s all right here.

Email F Treatment Options.jpg

Learning about treatment options for COPD, making a plan and sticking to it, plus the importance of taking medication as prescribed are just some of the topics covered here.

Previous

CIBC Aerogold® Visa™
Next

GSK Unbranded COPD DM