COPD - GSK Unbranded DM CRM
In addition to a six-part email stream, patients and caregivers receive an unbranded direct mail kit from GSK (GlaxoSmithKline) that includes a brochure as well as tools such as a COPD Action Plan, COPD Checklist, COPD Routine Builder and COPD Symptom Tracker.
Target: COPD patients and caregivers
Insight: COPD patients feel a lot of guilt. “I’ve done this to myself.” They also feel of sense of embarrassment and confusion.
Challenge: Relieve the embarrassment or guilt they may be feeling and focus on the education piece. The more you know, the more you know.
Solution: Provide tips and support to patients and caregivers so the they can take back control and live a better life
A Fresh Perspective for patients further along the COPD journey can make all the difference.
GSK Unbranded Brochure High Risk Patients
A healthy outlook for patients at low risk for COPD starts right here.
GSK Unbranded COPD Brochure
Helpful Tools.
Action Plan, Checklist, Routine Builder, Symptom Tracker
